12 Fresh Ways to Attract New Customers in Calgary

Whether you run a local café in Bridgeland, a mobile landscaping business in the south, or a boutique in Inglewood — one thing’s clear: attracting new customers is the heartbeat of any Calgary small business. But how do you stand out in a busy, competitive city?

Here are 12 local-focused, proven ways to grow your customer base — with an added bonus on how to run promotions the smart way.

If you want a printable version of this checklist to make this process easier to keep track of, it can be found here


1. Leverage Online Reviews as Social Proof

Calgarians rely heavily on reviews — especially when choosing a new hairdresser, mechanic, or massage therapist. Ask satisfied customers to leave you a review on Google or Yelp, and include a quick link in a follow-up email. Then showcase your reviews on your website, store signage, and social channels. People trust people — let your happy customers do the selling.


2. Collaborate With Complementary Calgary Businesses

Partnering with a business that shares your customer base (but not your product) is a great way to reach new audiences. For example, a local gym might team up with a healthy meal prep company to offer bundled discounts. This kind of cross-promotion is a win-win — and it doubles your reach overnight.


3. Share Helpful Content on Social Media

Short videos, behind-the-scenes photos, “how-to” reels, or customer testimonials — they all work. Keep it real and local. A landscaping company can post lawn tips for Calgary’s dry climate. A bakery can show off its daily fresh bakes. Over time, this builds a familiarity that turns into trust, and trust turns into customers.


4. Build a Simple Loyalty Program

It costs more to get a new customer than to keep one — so why not do both? Offer first-time customers an incentive to come back. A digital punch card, a points system, or just a “10% off your third visit” offer is enough. Keep it simple and easy to redeem.


5. Run Local Promotions That Feel Exclusive

Whether it’s “First 3 Dog Walks for $25” or “$10 Off Your First Order in Calgary,” tailor your promotions for new customers only — and let them know this offer is just for them. It lowers the barrier to entry and makes trying your service feel like a no-brainer.


6. Make Your Website Work Like a Salesperson

Your website should sell while you sleep. Make sure it’s mobile-friendly, loads fast, and includes your hours, reviews, location, and a simple way to contact or book you. If it’s been more than 2 years since your last update, consider a refresh. Calgarians are online — your site should be, too.


7. Ask for Referrals — and Reward Them

One of the best ways to gain new business is through your current happy customers. Instead of hoping they refer you, make it easy. Offer a small reward for each successful referral, such as a discount or a freebie. Even a “refer a friend and get $10 off” campaign can lead to massive word-of-mouth exposure.


8. Join Local Events and Sponsor Community Causes

Whether it’s setting up a booth at the Calgary Night Market, sponsoring a youth soccer team, or donating to local food banks, showing up in your community builds visibility. People love supporting businesses that care about Calgary. When they see you involved, they’re more likely to remember you — and buy from you.


9. Bring a Friend Promotions = Instant Growth

The simplest way to multiply your audience? Let your customers do the inviting. Offer “bring a friend” deals like “Buy One, Get One Free” or “50% off your friend’s first visit.” These promos are low-cost and often lead to a wave of new business.


10. Reconnect With Past Customers

Don’t let past clients fade away. Reach out with a quick “We miss you!” message and a special offer to bring them back. It could be a reactivation discount or a simple check-in email. A little nudge can revive an old relationship — especially if their original experience with you was great.


11. Educate Through Free Workshops or Demos

Whether in-person or virtual, sharing your knowledge builds authority and trust. A Calgary dog trainer might host a “Free Puppy 101 Class,” or a financial planner could offer a free budgeting webinar. These sessions give potential customers a taste of what you offer — and make you the go-to expert.


12. Network With the Right People in the Right Places

Get involved with local business groups like Calgary Chamber, Startup Calgary, or your community’s BIA (Business Improvement Area). Attend meetups, show up at mixers, and introduce yourself. When people know who you are, they’re more likely to support your business — or recommend it.


💰 Bonus: The Psychology of Sales — Why How You Price Matters

Sales work — but how you frame them is the real game-changer.

🔹 For higher-priced products (over $100):

Use dollar-based discounts.

  • ✅ Better: “Get $50 Off All Custom Orders”
  • ❌ Weaker: “Get 15% Off Custom Orders”

Dollar discounts feel more tangible and valuable, especially for big-ticket items.

🔹 For lower-priced items (under $100):

Use percentage discounts to make them feel more exciting.

  • ✅ “25% Off All Accessories”
  • ❌ “Save $5 on Accessories”

People mentally overvalue percentages when the actual dollar amount is small.

🧠 Tip:

Always run sales with a time limit, or tie them to local events like Family Day, Stampede Week, or the Holiday Season — this urgency increases conversion.


Final Thoughts

Attracting new customers in Calgary isn’t about gimmicks — it’s about building trust, offering value, and showing up where people are already looking. Try out 2–3 of these strategies this month and track what works. Small changes can lead to big wins.

Want help designing your next promo, referral program, or sales campaign? Let’s brainstorm together — Calgary has no shortage of opportunities.


12 Best Marketing Strategies for Small Businesses in Calgary

Proven Marketing Strategies for Small Businesses in Calgary and Edmonton

Running a small business in Calgary means navigating a vibrant yet competitive marketplace. With strong local economies and tight-knit communities, standing out from the crowd can be challenging and requires a marketing strategy that speaks directly to your audience and embraces your city’s unique identity

Whether you’re a boutique shop on 17th Avenue a tech startup in Calgary’s Beltline, or a renovation pro serving Cochrane and Okotoks, these result driven strategies will help you attract attention, build trust, and grow your customer base across Alberta’s most dynamic communities.

How & Why to Do Market Research

What Makes Local Marketing in Alberta So Powerful?

Local marketing works because it meets your audience where they already are searching for services nearby, scrolling social feeds, and engaging with brands that feel authentic and involved in their community. If your business isn’t part of that conversation, you’re leaving opportunities on the table.

Let’s break down the most effective marketing strategies every Calgary small business should be using.


1. Boost Local Visibility with Targeted SEO

Why It Works:
Search engines are often the first stop for people looking for services in their area. Local SEO ensures your business ranks when someone searches for “best home builder in Calgary” or “Edmonton roofing contractor.”

Action Steps:

  • Claim and optimize your Google Business Profile
  • Add location-based keywords like “YYC” “Edmonton NW” or neighborhood names to your site content
  • Encourage happy clients to leave 5-star Google reviews

When done right, local SEO does not just increase visibility it builds trust and sends highly qualified leads to your website.


2. Build a Local Following with Social Media

Why It Works:
Platforms like Instagram, Facebook, and LinkedIn offer hyper local targeting and real-time engagement. They’re essential tools for humanizing your brand and connecting with local audiences.

Action Steps:

  • Post about community events, local trends, and client success stories
  • Use geotags and hashtags like #YYCBusiness or #YEGLocal
  • Run localized ads targeting specific Calgary or Edmonton neighborhoods

Social media is more than just a feed,, it’s a digital handshake with your community.


3. Become a Community-Focused Brand

Why It Works:
Albertans love supporting businesses that give back. Getting involved in local causes, events, or fundraisers not only boosts exposure it builds loyalty.

Action Steps:

  • Sponsor a minor sports team, food drive, or community market
  • Host a pop-up event or networking meetup in your area
  • Collaborate with nonprofit groups or fellow businesses on joint initiatives

Authentic community involvement turns first-time customers into long-term advocates.


4. Leverage Influencer Marketing with a Local Twist

Why It Works:
Edmonton and Calgary influencers have built tight-knit digital communities that trust their recommendations. Partnering with them gives your business exposure in a meaningful, credible way.

Action Steps:

  • Reach out to local micro-influencers in your niche (think: home design, fashion, food, or real estate)
  • Offer free products or services for reviews or shoutouts
  • Co-host giveaways to boost brand awareness and followers

The key is authenticity choose influencers whose values match your own.


5. Content Marketing: The Secret Weapon for Small Business Growth

Content marketing isn’t just a buzzword it’s a strategic approach that drives results. By consistently producing valuable, locally focused content, you can attract, educate, and convert potential customers.


6. Create Blog Posts That Speak to Albertans

Blogs that answer questions or offer insights tailored to your local market are powerful for both SEO and credibility.

Example Topics:

  • “5 Home Renovation Tips for Calgary Winters”
  • “How to Choose the Right Roofing Materials in Calgary’s Climate”

Pro Tip: Format your posts for SEO using headers, internal links, and keywords like Calgary small business marketing or Edmonton content strategy.


7. Share Case Studies and Testimonials

Alberta buyers want proof. Show off your work by turning customer stories into persuasive content.

How to Do It:

  • Highlight real projects, challenges, and outcomes
  • Add before-and-after images and client quotes
  • Publish them as blog posts, email features, and Instagram carousels

This builds trust and positions your business as a results-driven partner.


8. Offer Free Resources to Build Your Email List

Lead magnets help you capture potential customers’ contact info in exchange for valuable content.

Examples:

  • “Calgary Renovation Planning Checklist”
  • “The Edmonton Homeowner’s Guide to Seasonal Maintenance”
  • Free eBooks, design templates, or budget calculators

Once they’re on your list, nurture them with helpful tips and occasional offers.


9. Get Face Time at Local Events

Hosting or participating in local events is one of the best ways to build real connections with your target audience.

Ideas to Try:

  • Pop-up shops on Whyte Ave or Kensington
  • Booths at festivals like K-Days or Calgary Stampede
  • DIY workshops or home improvement seminars

Face-to-face experiences leave lasting impressions and help you stand out in your field.


10. Encourage Word-of-Mouth with Referral Programs

Albertans trust personal recommendations. A well-crafted referral program taps into that social proof and rewards your loyal customers.

Action Steps:

  • Offer incentives like discounts or gift cards for every referral
  • Promote the program on your website, email list, and in-store signage
  • Keep it simple, clear, and easy to track

When customers know they’ll be rewarded, they’re more likely to spread the word.


11. Don’t Forget Reputation Management

Reviews can make or break your brand in local searches. Make sure your business is putting its best foot forward.

Action Steps:

  • Regularly monitor Google, Yelp, and Facebook reviews
  • Respond to all feedback (especially negative ones) with professionalism
  • Encourage satisfied customers to leave testimonials

A strong online reputation builds trust and influences buying decisions.


12. Hyperlocal Advertising That Delivers

Digital ads don’t need a huge budget they need smart targeting. Focus your ad spend where it matters: right in your neighborhood.

Tips for Success:

  • Use Google Ads and Meta’s geotargeting tools to reach customers by postal code
  • Run A/B tests on headlines, creatives, and CTAs
  • Create ads that reference local landmarks, events, or seasonal needs

Ads that feel local convert better it’s that simple.


Final Thoughts – Grow Your Alberta Business with Smart Marketing

Marketing for small businesses in Calgary and Edmonton isn’t about doing everything, it’s about doing the right things consistently. From SEO to community events to compelling content, the most effective strategies focus on visibility, credibility, and connection.


Need Help Crafting a Local Marketing Plan?

At AZBrand.ca, we specialize in helping Alberta businesses thrive through locally focused content marketing, SEO, and digital strategy. Whether you’re just getting started or looking to scale, our customized approach puts your business front and center in Calgary and Edmonton.

👉 Contact us today to build a smarter, more connected marketing plan.
📧 [email protected]

Why is Customer Experience is the New Competitive Advantage?

Modern businesses contend with permanent market pressures while customers expect ongoing change from their service providers and products. Delivering exceptional Customer Experience functions today as the fundamental power companies need to secure market dominance. Companies based in Calgary can use superior Customer Experience to gain market position against competitors in an ambitious and challenging business landscape.1


From Price Wars to Experience Wars

Historically, businesses in Calgary and beyond have competed on price or product quality. While these factors remain important, the real battlefield has shifted to Customer Experience.2

What’s Driving This Change?

  • Customer Expectations: Consumers globally together with Calgarians require products along with personalized services which create memorable interaction experiences.
  • Market Saturation: The challenge of differentiating from local competitors focuses on delivering memorable customer experiences.

Local Example – Calgary Restaurants

Consider Calgary’s competitive food scene. Customers at River Café and Charcut Roast House receive dining experiences that demand commitments beyond food satisfaction to support ongoing business growth.


Building Emotional Connections in CX

Customers respond with loyalty best when businesses establish emotional bonds with them. arisong from feeling valued while experiencing deep understanding leads customers to become loyal customers who promote your brand to others.3

Ways to Foster Emotional Engagement in Calgary

  1. Personalized Interactions: The company should handle customers through personalized name addresses while simultaneously providing services based on their individual preferences. The tracking of customer treatment preferences in a Calgary-based spa enables personalized promotion customization for clients.
  2. Community Involvement: Your brand must reflect the values of the local community. By supporting local charities and hosting Stampede Week events your brand demonstrates commitment to customer ties.

Case Study – Village Ice Cream

Calgarians find pure joy at Local favorite Village Ice Cream because of their quality ice cream treats and exceptional friendly customer service along with their commitment to community engagement.


The Role of Technology in Calgary’s CX Landscape

As Calgary becomes a tech-forward city, leveraging technology is essential to enhancing customer experiences.

Technology to Revolutionize CX

  • AI and Automation: Use AI-powered chatbots to provide instant support or recommend tailored solutions based on customer needs.
  • Omnichannel Experiences: The customer experience needs integration from social media to e-commerce sites and in-person retail operations.

Example – Calgary’s Retail Tech

Through CRM systems and online booking methods prevalent in Calgary’s fitness studios local businesses deliver unified customer experiences.


Consistency is Key to Building Trust

Platform-wide service consistency together with branding uniformity helps establish trust particularly in Calgary’s community-targeted lifestyle.

How to Ensure Consistency

  • Standardized Processes: Train employees to provide a uniform experience at all customer touchpoints.
  • Consistent Messaging: All digital platforms including website and social media and store branding should deliver consistent values and tone.

Case Study – Fairmont Palliser

Through its combination of consistent high-quality service and timeless standing as a landmark the iconic Fairmont Palliser continues to satisfy both drop-in guests and long-term guests who book stays.


Personalized CX: The Ultimate Competitive Advantage

Customers desire personal customer treatment instead of impersonal transactions with businesses in the modern era. Personalization of customer experiences delivers substantial benefits to CX with persuasive results for Calgary businesses.

How Personalization Works

  • Data-Driven Insights: Use customer data to offer tailored recommendations or exclusive discounts.
  • Personalized Marketing: Leverage tools like email campaigns or social media ads targeted to customer preferences.

Example – YYC Gyms

Premium club membership models combined with customized fitness programming at Evolve Strength Calgary gyms retain dedicated members because they meet individual needs.


Employee Engagement: The Hidden CX Advantage

Happy employees create happy customers. Empowered and supported frontline staff demonstrate higher levels of action and performance because of their engagement at work.4

Steps Calgary Businesses Can Take

  1. Empower Frontline Staff: Encourage employees to solve customer problems without excessive red tape.
  2. Recognize Achievements: Celebrate staff contributions during events or with awards to maintain motivation.

Case Study – Calgary Co-op

Calgary Co-op maintains its position as a customer-service champion through strong employee training and staff engagement which produces brilliant worker interaction and superior care for all customers.


Why Customer Feedback Drives Continuous Improvement

For Calgary businesses to remain competitive, customer feedback should be treated as a goldmine for innovation and improvement.5

Leveraging Feedback Effectively

  • Multiple Channels: Collect feedback via surveys, online reviews, and social media platforms.
  • Act on Insights: Address recurring complaints and demonstrate changes based on customer suggestions.

Local Example – Calgary Transit

While not perfect, Calgary Transit has improved its services by regularly engaging with the public and incorporating rider feedback into upgrades.


Calgary Businesses Leading the CX Revolution

From small startups to iconic brands, Calgary businesses have an incredible opportunity to harness CX as a competitive advantage. By building emotional connections, adopting advanced technology, ensuring consistency, and personalizing interactions, businesses can thrive in Calgary’s vibrant marketplace.

Investing in Customer Experience is not just a trend—it’s a transformative strategy that will shape the future of commerce in Calgary. Is your business ready to stand out?

Citations

  1. DOI. Prz.edu.pl. Published 2016. Accessed January 29, 2025. https://doi.prz.edu.pl

    ↩︎
  2. Krämer A. Price Wars: how to turn it to your advantage. ResearchGate. Published June 14, 2018. Accessed January 29, 2025. https://www.researchgate.net

    ↩︎
  3. Motivating People Starts with Building Emotional Connections. (2022, July 21). Retrieved January 29, 2025, from Harvard Business Review website: https://hbr.org
    ↩︎
  4. Kompaso SM, Sridevi MS. Employee Engagement: The Key to Improving Performance. International Journal of Business and Management. 2010;5(12). https://doi.org

    ↩︎
  5. Nasr, L., Burton, J., Gruber, T., & Kitshoff, J. (2014). Exploring the impact of customer feedback on the well-being of service entities. Journal of Service Management25(4), 531–555. https://doi.org
    ↩︎

How to Use Analytics to Improve Your Website’s Performance in Calgary

In Calgary’s vibrant and competitive business landscape, having a visually appealing website is just the beginning. To truly succeed online, Calgary small business owners and startups need to understand how users interact with their websites and continuously optimize them for better performance. This is where website analytics can become a game-changer.

Website metric analysis helps businesses achieve better user experience and driving conversion rates which enables goal achievement. Our team at AZBrand Marketing and Web Development delivers all-in-one web solutions and design services which help Calgary businesses reach their expressed performance targets. A step-by-step guide will explain how analytics can help your website achieve better performance while dominating in the local market.

Table of Contents

Why Online Reviews in Local SEO Are Important WITH PROOF!

Why Analytics Matter for Calgary Businesses

The entrepreneurial businesses in Calgary experience robust growth through web and physical space market competition. Website analytics provide insights into your audience’s behavior, allowing you to:

  • Understand Local Traffic Trends: Learn how Calgary-based customers are finding your site.
  • Optimize Marketing Efforts: Focus on what works best for your audience, whether it’s search engines, social media, or paid advertising.
  • Boost Conversions: Tailor your website to encourage more users to take action, such as booking services, purchasing products, or signing up for newsletters.

Key Metrics Every Calgary Business Should Track

1. Traffic Sources

Understanding your website visitors’ origin plays an essential role in your business. Users reach your website primarily through search engines and social media platforms and local directories in addition to paid advertising. The traffic sources available to Calgary businesses include Google My Business as well as Yelp and direct word-of-mouth visits.1

  • How to Use It: If a significant portion of your traffic comes from local search, ensure your site is optimized for Calgary-based keywords and include your location prominently on your website. For example, use terms like “Calgary landscaping services” or “Calgary coffee shop” to attract local searchers.

2. Bounce Rate

Your website data analytics for bounce rates encapsulates tracking visitors who leave after one unproductive interaction with no further site exploration. Your website displays two potential issues if your bounce rate remains too high: Analytics indicate users abandon websites due to poor content delivery or uninteresting material that fails to support their continued page interaction.2

  • How to Use It: Calgary businesses need to ensure their landing pages offer maximum relevance for local customers. Begin each page with clear CTAs particularly designed for mobile and ensure quick loading times. Major customer-facing content must swiftly display menuboards and contact data as well as reservation buttons on the homepage of a restaurant in Calgary.

3. Conversion Rate

A website’s conversion rate shows the number of visitors who accomplish specific goals including form submissions or purchases or newsletter signups. A vital indicator helps to evaluate your website’s operational performance.3

  • How to Use It: To increase your conversion rate evaluate both your Call to Action examples and your checkout or sign-up process simplicity. Users who subscribe to their email list at a Calgary yoga studio will receive a free first class without extra cost.

4. Average Session Duration

The length of time that site visitors spend on your pages reveals themselves through this metric. Users spend longer times on your site when they find your content appealing which suggests its value to them.4

  • How to Use It: Determine which website pages maintain user engagement. Measure the success of Calgary-based businesses and online stores by examining pages with long visitor stays then replicate effective strategies site-wide.

5. Exit Pages

Exit pages highlight where users leave your site. This insight helps identify potential issues causing visitors to drop off.

  • How to Use It: Check vital pages such as pricing or booking sections when user dropout exceeds 20% because these represent critical points in the process. Premium visitors to a Calgary spa abandon their booking webpage because users find the format difficult to understand and the performance slow.

Tips for Making Data-Driven Decisions

Set Clear Goals for Your Website

Define what success looks like for your business. Do you want to:

  • Increase online sales?
  • Get more phone calls from Calgary customers?
  • Build your email subscriber list?

Setting clear goals ensures that you’re tracking the right metrics and optimizing for meaningful outcomes.

Analyze your data regularly to spot trends. For instance, if most of your traffic spikes during Calgary’s lunch hours, you could tailor your content or promotions to align with this behavior.

Test and Optimize

Use A/B testing to experiment with different versions of landing pages, CTAs, or layouts. For example, a Calgary bakery could test whether “Order Now” or “View Menu” drives more clicks on their homepage.

Leverage Heatmaps and User Recordings

Heatmaps show where visitors click or scroll on your site, while user recordings let you observe how they navigate. These tools can reveal areas needing improvement, such as confusing navigation or unclicked CTAs.


How AZBrand Can Help Calgary Businesses Thrive

At AZBrand Marketing and Web Development, we provide tailored solutions for Calgary’s small businesses and startups. Our services include:

  • Comprehensive Website Design: Build a website that’s visually appealing, mobile-friendly, and optimized for local search.
  • Analytics and Reporting: Track the metrics that matter most to your business.
  • Marketing Integration: Combine web design with powerful marketing strategies to maximize your online presence.

Our team will assist in developing data-based website functionality to provide consistently effective results for your local business in Calgary. The first step to start improving website performance and business goal achievement begins now with our team. Contact us today.


Final Thoughts

Analyzing website metrics remains a mandatory skill for all Calgary organizations which aim to succeed in modern digital competition. Website performance improves together with enhanced results through the combination of tracking key metrics and defining specific objectives and evidence-based strategic choices.

Our team at AZBrand Marketing and Web Development stands ready to help Calgary companies throughout their entire journey. Our team is ready to help you maximize your site’s performance while growing your neighborhood footprint.

Citations

  1. Prasetio A, Sharif OO, Perdana I, Alamanda DT. Analyzing the impact of traffic source on visit duration. ResearchGate. Published online July 1, 2016. https://www.researchgate.net ↩︎
  2. Mitchell T. Bounce rates in higher ed: The Good, the Bad and the Ugly. Higher Education Marketing. Published September 4, 2023. https://www.higher-education-marketing.com/ ↩︎
  3. McDowell WC, Wilson RC, Kile CO. An examination of retail website design and conversion rate. Journal of Business Research. 2016;69(11):4837-4842. doi:10.1016/j.jbusres.2016.04.040 ↩︎
  4. Cetinturk N. Evaluating the digital marketing metrics: the relationship of average session duration to sales performance. ResearchGate. Published online December 12, 2019. https://www.researchgate.net ↩︎

DNS Speed Test Online: Find the Fastest DNS Server for Your Network

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